while in Cleveland, Jaime and I went on a tour of the Great Lakes Brewery. It was interesting, though the whole time i was thinking we could do this. the warehouse it self was very unorganized, stuff everywhere and the tour seemed hap-hazard. (not to mention that they take some mega-brewery short cuts like mechanically speeding up the fermentation and force carbonating their bottles this is never very impressive.) it was interesting because the beer was good and the brewery itself is very successful. it made me think about how important presentation is and how your need to be able to tell about your passions. for one of the first times in my life i understood the process and what the equipment was for. really it was just a larger scale of what we do. how exciting to think that some day we will giving tours of our brewery and sharing the story of our birth. i can’t wait. you can check out their website here.
Yup, tickets in advance are cheaper, even with the convenience fee of buying them online.
don’t ask me how i know this, but “the view” just did a segment called beer is the new wine. there were tables setup each with different food types. the point of the segment was to talk about how beer is beginning to compete with wine on many fronts. 1st, people are starting to appreciate beers that have a finer taste. 2nd, people are starting to pair the beers with the food the are eating, and finally people are starting to spend more money on beers that are of higher quality. speaking of beers of higher quality, the beer pictured is Sam Adam’s new “Utopias” that cost one hundred dollars a bottle. it is to be drunk at room temperature, served in small cognac-like glasses, and sipped (seeing that its alcohol content is 25%).