Aldea Brewery’s Vision
Aldea Brewery’s Vision
Aldea Brewery stems from a heart that insists we all want to live meaningful lives. And that we all want to be apart of something that positively shapes the world. At Aldea Brewery we take these dreams very seriously. We make beer as a way to extend charity around the world. Aldea Brewery falls in between the two worlds of non-profit business and for profit business. Non-profit businesses often exist for the purpose of giving back to the community and rely heavily on financial donations to do so. For profit business are designed to make a profit and occasionally they are involved in charitable work on the side. Aldea Brewery hopes to define a third way of doing business called hospitable profit. We envision hospitable profit as a way in which we work for profit and, above salaries and costs, we give 100% of that profit to positively influence our local and global communities. Charity is not a side project rather it is the heart and purpose of our existence. We are working on establishing a quality brew-pub that not only makes beer and serves food but gives away 100% of it profits to local, global, and “green” causes. We believe that we are not the only ones who desire to see a global shift in the way business is done and we have a vision of Hospital Profit Business redefining the purpose of business. If you would like to be apart of the Hospitable Profit business or Aldea Brewery, please email me at aleabrewery@gmail.com thanks, jared
Why charity and why beer? You might think that beer and charity are strange bedfellows, when in fact they have had a long history and rich relationship. Some of the clearest examples of communities and businesses setup to function for the purpose of good were the mid-millennial European monasteries. The monks discovered beer was a nutritious beverage that was easy to make. At the time, the beer of the region was not the finely crafted beverage we know and love today. The monks decided that anything they made must represent the God they loved and so they perfected the brewing processes using local ingredients until the beer was delicious enough to offer the community as a gift. It has not been a one-way relationship. Beer was also very generous to the monks as it turned out the profit the monks made from the sale of the beer went to supporting their many charitable endeavors. The monks helped beer’s popularity spread among the region and the world while beer helped the good works of the Christian faith to spread as well. So lets raise a glass together in the hopes that what started out as a gift from simple monks hundreds of years ago can become a global shift in the way business is done tomorrow. Be apart of something
It can be refreshing to know that by sitting down and enjoying one of our lovingly made beers you are also helping those who live in poverty, those who live with HIV/AIDS, children of abuse, those pushed out to the margins of our society, as well as the environment. We also would encourage you to live a meaningful life and to be apart of something that guarantees to positively impact the world. Join us and get involved in some of these areas yourself or tell us about the area you are passionate about. Maybe we can join you in the journey of making this world a better place.
Why charity and why beer? You might think that beer and charity are strange bedfellows, when in fact they have had a long history and rich relationship. Some of the clearest examples of communities and businesses setup to function for the purpose of good were the mid-millennial European monasteries. The monks discovered beer was a nutritious beverage that was easy to make. At the time, the beer of the region was not the finely crafted beverage we know and love today. The monks decided that anything they made must represent the God they loved and so they perfected the brewing processes using local ingredients until the beer was delicious enough to offer the community as a gift. It has not been a one-way relationship. Beer was also very generous to the monks as it turned out the profit the monks made from the sale of the beer went to supporting their many charitable endeavors. The monks helped beer’s popularity spread among the region and the world while beer helped the good works of the Christian faith to spread as well. So lets raise a glass together in the hopes that what started out as a gift from simple monks hundreds of years ago can become a global shift in the way business is done tomorrow. Be apart of something
It can be refreshing to know that by sitting down and enjoying one of our lovingly made beers you are also helping those who live in poverty, those who live with HIV/AIDS, children of abuse, those pushed out to the margins of our society, as well as the environment. We also would encourage you to live a meaningful life and to be apart of something that guarantees to positively impact the world. Join us and get involved in some of these areas yourself or tell us about the area you are passionate about. Maybe we can join you in the journey of making this world a better place.
April 8, 2008 at 7:25 pm
Says it all Jared; You should write a book or something. noah
April 11, 2008 at 10:48 am
noah, when you are dealing with an idea this amazing it simply writes itself. but i am up for writing a book. tom, aaron, noah, lets do it.
April 20, 2008 at 7:25 am
A perfectly ingenious idea to be sure, but it is irrelevant unless the product is of significantly high quality. And I’ll tell anyone who stumbles across this blog that the stout Aldea has created was absolutely top-notch. Aldea served their stout at a Borealis Gallery art opening two weeks ago, and I heard more positive comments about the brew than the artwork. On top of that, the Aldea crew served their own beer, and other drinks not provided by them, with warm hospitality.
Keep it up Aldea, and you’ll make a mark on Tucson’s local economy soon enough.
April 22, 2008 at 8:37 am
Nathan, thank you for letting us show our beer at your party. i thought the atmosphere you created was great. the kind of atmosphere the brewery would love to create. we really do appreciate the opportunity. Jared